Marketing on Instagram has become one of the most effective strategies for businesses to reach a wider audience and increase sales. With over one billion monthly active users, Instagram offers businesses a huge opportunity to promote products and services.
Below we will discuss 10 Instagram marketing strategies you can apply. However, you need to remember that Instagram is more intended for in-the-moment content. This means that users prefer new and up-to-date content, rather than old content/uploads. So, you need to post often to stay relevant to existing developments.
- Use a business Instagram account
This first method of Instagram marketing is required before you move on to the next strategy. Because a business account makes it easier for potential consumers to contact you and gives a more professional impression of your business. Business Instagram accounts also have several features that are not available on personal Instagram accounts. Some are that you can create Instagram Ads and you can also access Insights. Insights is a useful feature for analysing and providing statistics about your account.
- Choose a simple and recognizable username
In ideal Instagram marketing, use a username with the business name. Apart from being easy to find, people will also not be tagged incorrectly when posting or commenting.
- Use your brand profile photo
Your profile photo is the first thing people see when they visit your business account. Your profile photo will also appear in every comment or Instagram marketing post you make. So, the profile photo is the most important element in your profile. Choose a profile photo that describes your brand or business. Generally, business accounts use the business/company logo as a profile photo.
- Write an interesting and informative bio
After your profile photo, people will look at your bio. So, you must be able to maximize it well. You can write a bio that explains what your business is and the benefits consumers will get. If your business’s target audience is the younger generation, you can also include emojis in your bio.
- Enter a CTA and insert link below CTA
A call-to-action (CTA) should end your bio. This CTA is to bring consumers closer to buy your product. For example, “Enjoy the promo now!” or “Click to get a discount!”. After ending your bio with a CTA, include a link underneath it. Remember, the link must be related to the CTA so as not to confuse consumers. If the CTA is about a promo, then enter a link to the promo. If it’s about a contest, enter a link to the contest. Don’t CTA about promotions, but instead go to contests or vice versa.
- Instagram post optimization
Instagram marketing requires that the content you post on your Instagram feed must match your brand and be well received by your followers. So, know what type of content to post there. The content on the Instagram feed is divided into two, namely images and videos. For images there are no special provisions. Meanwhile, for videos, the maximum duration is 60 seconds with dimensions of 1080 x 608 for portrait and 1080 x 1350 for landscape. Apart from Instagram Feed, you can also optimize the use of Instagram Stories, Instagram Live and Instagram TV.
- Create an interesting caption
Writing captions in Instagram Marketing can sometimes be a difficult process. An interesting Instagram marketing caption can make people linger on your post, which can increase engagement.
- Create creative unique hashtags
Over 95 million posts are made every day on Instagram. With so much content, your posts can get lost and few people will know about them. So, using hashtags is a way to make your Instagram marketing posts easier to find. You can use general hashtags that are relevant and popular. To discover which hashtags are popular, do research first by searching for hashtags in the Explore menu.
- Take advantage of various advanced features of Instagram business
When you switch to a business account, you will notice that several new options appear. An Instagram business account provides advanced features that can support your online business. These features include Instagram Ads, Insights, quick replies, contact button and Swipe Up in Stories.
- Post at the right time
To discover the right time to post for your business, just check Insights. The time can vary depending on your business and target audience. Most of these posts are also prohibited in Instagram marketing. If you flood your followers’ feeds with your brand, it’s almost guaranteed that they will get fed up and unfollow quickly. However, don’t post all day because your brand must appear in your followers’ feeds regularly.
Conclusion
Instagram, which used to be an image application, has now become a place for businesses to spread their wings. With more than one billion monthly active users, Instagram marketing is a good strategy for increasing brand awareness of your business. Attracting the attention of one billion users is difficult, but that doesn’t mean Instagram marketing is impossible to do. Do this by creating quality content that can increase engagement from your followers. Create content with attractive visuals, combined with evocative captions and unique hashtags. With that, you will be one step closer to the online success you have always dreamed of. So that online business profits can multiply in this digital era, you can take advantage of the Grum platform which will make your business Instagram account more professional with their sophisticated tools such as Instagram bio generator, Instagram caption generator, Instagram hashtags generator, etc.
